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VIIA Showcar
VIIA Showcar
VIIA
VIIA
Originally teased at the end of 2022, the Changan VIIA concept car is a remarkable blend of a traditional coupe silhouette and a futuristic, high-tech interior. I was responsible for ideating the layout with my team, designing an intuitive yet futuristic UI, and developing motion designs to enhance AI interactions and HMI scenarios.
Company
Changan
Role
UX/UI Designer
Location
Turin, Italy
Year
2021-2022
Hi-Tech at its finest
Designing the showcar
Designing the showcar
The UX team's responsibility was to design an intuitive and engaging HMI that ensured seamless interaction while showcasing prototype functionalities.
We worked closely with the Interior, Exterior and CMF teams to integrate the HMI with the car’s physical design, delivering a futuristic yet user-friendly experience.
More on VIIA Showcar
More on VIIA Showcar
The UX in detail
A mysterious experience
The interaction logic in the VIIA showcar features a planet-like orbit, where widgets change in size and shape based on their proximity. This dynamic effect creates an engaging and surprising experience, adding an element of playfulness and mystery.
Futuristic widgets
The varying forms of the widgets contribute to the futuristic, high-tech feel of the car's interior, aligning with the seamless integration of the HMI and physical design. It’s designed to be intuitive and captivating, embodying both advanced technology and a user-centered experience.
Cross-teams collaboration
Interactive tech band
The VIIA concept car features an interactive "tech band" that spans the vehicle's exterior, serving as a dynamic screen surface. This innovative design provides useful information and touch interaction, enhancing the user experience by integrating technology seamlessly into the car's exterior.
Driving, gaming and flying drones
The VIIA showcar's exterior screens are designed to support various interactive scenarios, including gaming and drone piloting. These screens provide real-time feedback and immersive experiences, enhancing the vehicle's versatility and user engagement.
For instance, during gaming sessions, the screens can display dynamic visuals and controls, while in drone operation, they offer live feeds and telemetry data, integrating seamlessly with the user's activities.
Media gallery
Next
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.
Menu
VIIA Showcar
VIIA
Originally teased at the end of 2022, the Changan VIIA concept car is a remarkable blend of a traditional coupe silhouette and a futuristic, high-tech interior. I was responsible for ideating the layout with my team, designing an intuitive yet futuristic UI, and developing motion designs to enhance AI interactions and HMI scenarios.
Company
Changan
Role
UX/UI Designer
Location
Turin, Italy
Year
2021-2022
Hi-Tech at its finest
Designing the showcar
The UX team's responsibility was to design an intuitive and engaging HMI that ensured seamless interaction while showcasing prototype functionalities.
We worked closely with the Interior, Exterior and CMF teams to integrate the HMI with the car’s physical design, delivering a futuristic yet user-friendly experience.
More on VIIA Showcar
The UX in detail
A mysterious experience
The interaction logic in the VIIA showcar features a planet-like orbit, where widgets change in size and shape based on their proximity. This dynamic effect creates an engaging and surprising experience, adding an element of playfulness and mystery.
Futuristic widgets
The varying forms of the widgets contribute to the futuristic, high-tech feel of the car's interior, aligning with the seamless integration of the HMI and physical design. It’s designed to be intuitive and captivating, embodying both advanced technology and a user-centered experience.
Cross-teams collaboration
Interactive tech band
The VIIA concept car features an interactive "tech band" that spans the vehicle's exterior, serving as a dynamic screen surface. This innovative design provides useful information and touch interaction, enhancing the user experience by integrating technology seamlessly into the car's exterior.
Driving, gaming and flying drones
The VIIA showcar's exterior screens are designed to support various interactive scenarios, including gaming and drone piloting. These screens provide real-time feedback and immersive experiences, enhancing the vehicle's versatility and user engagement.
For instance, during gaming sessions, the screens can display dynamic visuals and controls, while in drone operation, they offer live feeds and telemetry data, integrating seamlessly with the user's activities.
Media gallery
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.